One of the agendas of the Yugoslav self-managed socialism was to provide leisure to all Yugoslav workers and citizens, as well as to improve the economy by developing tourist industry for foreigners. Tourist architecture was therefore presented as one of the segments of the exhibition Toward a Concrete Utopia: Architecture in Yugoslavia, 1948-1980 in MoMA. 

Hotel Plat immediately became a magnet for tourists and therefore built another one named Hotel Ambasador a decade later. The hotel had 302 rooms, each with its own view of the Adriatic Sea.

Since the Croatian medieval center of Dubrovnik appeared in the Game of Thrones, it has been overwhelmed by tourists. There are not enough facilities for guests and the city municipality limited the number of daily visitors to 8,000.