Details

Keywords Change this

Landscape Architecture

Project timeline

2007 – 2011

Type

Industrial

Location Change this

Bolzano
Italy

Architect Change this

Cost Change this

€40 million

Gross floor area Change this

30,595m²

Salewa headquarter with Park Associati Change this

Bolzano, Italy
by Cino Zucchi Change this
1 of 7

Description Change this

The new Salewa Headquarters, one of the most prominent manufacturers in Bolzano, is situated in an exceptional location adjacent to the Bolzano highway suggesting a “landscape” building, in formal dialog with the surrounding steep cliffs. As well as housing new work spaces and an indoor climbing gym, the building aims to provide a space for interaction and communication between the company and its network of suppliers, partners and clients. The new headquarters represents a point of convergence between different elements of everyday life: from physical, social and communicative dimensions to work styles and leisure. The Salewa headquarter is formed by a series of multifaceted slabs and towers, including a 50 metre-high structure which when built will be the tallest building in the city.

The project combines an electro-coloured micro-perforated aluminium skin which protects the most exposed parts of the building with a large vertical glass covering. The resulting visual effect is that of a rock crystal. The interplay between the thin sheet metal-like pillars and the delicate protective layers frame the façades and underline the contrast between the visible and invisible areas. Situated in a particular geographic location, this complex represents a place of information exchange between the dense web of material and immaterial relations that constitute the life of a modern company.

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