Once Paul Auster said - "the settler way westward through the whole American continent always going against the sunset - was their motor to discover the continent. Arriving at the pacific, the way westward found his end - but then they found a new way to explore their dreams, to give their illusions a possibility to go on, they found it in creating movies".
Now Dubai is going to make films, creating fictions. Dubai Studio City will be the next Mecca of the global illusions-industry. It is a logical consequence of Dubai's city history. Following the essence of Paul Auster's statement, Dubai found his new way to create fictions in making movies.
In this context the strongest expressions for fictions are science fiction movies, because in sci-fi movies the journey goes on and it never ends, it's just a question of creativity. The medium for the fiction trip is the spaceship. The Hotel we designed is also a medium, a medium for hospitality, but it's not a spaceship, because it can not fly - just in movies.
So it is the inverse of a spaceship it is a space harbour for business people, actors and people who wants to taste the atmosphere of illusions.
As a metaphore, the harbour stands for a way through, an interface - a place where illusions are coming true or also new challenges. Hotels are quite similar, because people in a hotel are also on a way through and looking forward to the next future.
The CODE UNIQUE HOTEL at Dubai Studio City is a place for offering a premium service to all travellers with the best amenities to make the stay of the guests more pleasurable and especially - inspirational.
The facade gives the hotel the name, it is not only an eyecatcher - the implication of the facade structure is a code - a special matrix code to be named - QR Code.
"A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan where they are currently the most popular type of two dimensional codes. Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks. Users can also generate and print their own QR Code for others to scan and use by visiting one of several free QR Code generating sites." (Wikipedia)
There is a message behind the code - but who knows it?
Take your mobile and decode it!