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National Tobacco Company Building

Napier, New Zealand
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The National Tobacco Company Building was designed by J.A. Louis Hay after the 1931 earthquake that destroyed Napier. The client was a German tobacco tycoon, Gerhard Husheer who had founded his company in 1922. Despite the quick and economical rebuilding that took over Napier, Husheer spared no expense for his new building, demanding original plans sent by Hay to be more elaborate and fancy.

Design

The resulting design mixes Art Deco geometry with Art Nouveau ornamentation which can be seen in the decorative roses adorning the entrance.

The building is comprised of rectangular forms that recede from the arched entrance. Bringing some native New Zealand influence to the predominantly European design, Raupo bullrush roses have been carved into the entrance and the sides of the building.

This process of using simple geometric forms then enlivened with applied decoration gives reference to Joseph Maria Olbrich's Secession Hall Building in Vienna. Additionally the implementation of native Raupo and roses for the decorative forms indicates Hay was aware of the work by Frank Lloyd Wright and Louis Henri Sullivan whereby applied decoration was integrated with regional characteristics.

History

Between 1956 and 2001 the building was purchased by Rothmans of Pall Mall and subsequently known as the Rothmans Building. During this period the building fell into some disrepair but the current owners 'Big Save Furniture' have restored it to original condition and allow public access to the front rooms during business hours.