Hotel Zlatibor is one of the landmarks of the city of Užice in western Serbia. The hotel is named after the nearby mountains Zlatibor which is very popular for winter sports. After the demolition of prewar hotel that resulted in a loss of visitors in Uzice, so the decision was made to build a new, modern building that would meet the contemporary demands of tourists. Brutalist hotel was built according to the project of the Montenegrin architect Svetlana Kana Radević in the city center. It has a total fifteen floors. Its construction took place in the late 70s and 80s; officially was opened on 24. September 1981 . Due to its gray color, the locals derisively called Sivonja (Gray-ner). The Rocket, called by Uzice dwellers, Hotel Zlatibor was completed in 1981 to replace a former, postwar hotel that had been demolished.
What especially differentiated Kana from her colleagues was hotel design. Her sensibility enabled a bold approach to the free forms that are hotels. Hotel Zlatibor in Užice, Serbia, which was also the winning competition design, was designed as a tower. For its peculiar look and the base on which it’s placed, the citizens called it “the rocket”. The windows are placed in vertical strips, visually elongating the hotel and adding to the impression that it is ready for take-off.