Owned by the Società di Assicurazioni Generali since 1932, the skyscraper became in 1993 the final headquarters of the Circolo Aziendale Generali, founded in 1933 as "After-Work Triestino delle Assicurazioni Generali", originally located at Palazzo Stratti. It will be precisely the central tower that opens with its terrace like "a window on Trieste" to host the meeting places for the winged lion company.
This fascinating building, which stands out for the bright red coloring of the bricks of the facades and for the polychromatic games of the mosaics from ochre to blue and from green to red, conveys the suggestion of the work in the making, an experiment of American urban architecture in the beating heart of the now set Habsburg empire. The building has had various vicissitudes during the design analysis phase. The first request to build a new building in the current location following the permit for the demolition of the pre-existing building dates back to 1924.
The owner of the time, Victor Amodeo (in the same year first President of the Rotary Club Trieste), after the rejection of the design tables as incomplete and not true, commissioned to the Ghira-Polacco company, commissioned Dionisio Klamer in 1925 to prepare new ones. Three rejections of the Construction Committee followed (29 May, 1 June and 4 August) for aesthetic incompatibility of the new facades.
In 1926, the newly formed Société anonymis Aedes launched the idea of creating an American-style building in Trieste to the local newspaper "Il Piccolo". For the occasion, the newspaper interviewed Arduino Berlam, who would then sign the design drawings of the architect Carlo Polli, subsequently presented on May 24, 1926. Also on this occasion the documentation was rejected due to the excessive height and number of floors of the new building.
After various additions to the project, on September 9th the favorable opinion of the commission finally arrived for the building that will be built with a height of about 50 m and a number of 9 floors including the central body of the tower.
Obtained the building permit, by the will of the director of the Superintendence Ferdinando Forlati, the project of the new building was transmitted to Rome by the "Higher Council of Antichities and Fine Arts" which in March 1927 gave its favorable opinion. Even during the construction phase, the building suffered a construction stide stop due to a suspected non-correspondence of the dimensions of the scaffolding designed and deposited with those built. Finally in 1928 the "Skyscraper Red" saw the end of its work and received the long-awaited habitability, becoming an integral part of the Tries riverside front.
