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1909 – 1912
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Article last edited by ludmilla on
September 20th, 2013
Loos Haus, Vienna Change this
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The Looshaus in Vienna (also known as the Goldman & Salatsch Building) is regarded as one of the most important structures built in the "Wiener Moderne". The building marks the rejection of historicism, as well as the ornaments used by the Wiener Secession. its appearance shocked Vienna's citizens, since their overall taste was still very much historically oriented. Because of the lack of ornaments on the façade, people called it the 'house without eyebrows'.
HistoryIn 1909, the owners of Goldman & Salatsch, Leopold Goldman and Emanuel Aufricht, arranged an architecture competition, but broke it off to award the commission to Adolf Loos who refused to take part in it. A heated debate delayed the completion of the building. The simple facade led to attacks against Loos. He had to give in and promised to decorate several facade windows with flower pots. The building was completed in 2012.
ArchitectureDespite its aesthetic functionalism, the building is not a simple functional buildings - especially in the materials. There is a sharp contrast between the marble-lined facade used at the ground floor (Cipollino of Evia and Skyros marble) and the plain plaster facade of the residential floors above.
The Tuscan columns on the street level - intended as an allusion to the portico of St. Michael's Church. Instead of ornaments, there are flower boxes in front of the windows of the upper floors - according to a legend, the shape of these boxes are memories of the archduke's hat and allusion to the Imperial Palace.