Sasa Machtig, a student of Professor Ravnikar and the so-called Course B in design, was one of the founders of design studies at the Academy of Fine Arts of the University in Ljubljana. He was a Professor of Planning in Industrial Design and Design Management, and now holds the title of Professor Emeritus. He was also an active member of executive committees of professional organizations for industrial design ICSID and CUMULUS, and one of the initiators and active organizers of the 17th ICSID World Congress in Ljubljana. Throughout his career he encouraged debates and promoted the importance of integration between academic knowledge and that of economy and industry.