Details

Keywords Change this

Art Deco, Forgotten Masterpieces, Foma, Art Nouveau

Project timeline

1932 – 1933

Type

Industrial

Location Change this

1 Ossian Street, Ahuriri
Napier
New Zealand

Current state

Renovated

Also known as Change this

Rothmans Building

Architect Change this

Partners Change this

General contractor
Faulknor Construction

National Tobacco Company Building Change this

Napier, New Zealand
by J. A. Louis Hay Change this
1 of 13

Description Change this

The National Tobacco Company Building was designed by J.A. Louis Hay after the 1931 earthquake that destroyed Napier. The client was a German tobacco tycoon, Gerhard Husheer who had founded his company in 1922. Despite the quick and economical rebuilding that took over Napier, Husheer spared no expense for his new building, demanding original plans sent by Hay to be more elaborate and fancy.

Design

The resulting design mixes Art Deco geometry with Art Nouveau ornamentation which can be seen in the decorative roses adorning the entrance.

The building is comprised of rectangular forms that recede from the arched entrance. Bringing some native New Zealand influence to the predominantly European design, Raupo bullrush roses have been carved into the entrance and the sides of the building.

This process of using simple geometric forms then enlivened with applied decoration gives reference to Joseph Maria Olbrich's Secession Hall Building in Vienna. Additionally the implementation of native Raupo and roses for the decorative forms indicates Hay was aware of the work by Frank Lloyd Wright and Louis Henri Sullivan whereby applied decoration was integrated with regional characteristics.

History

Between 1956 and 2001 the building was purchased by Rothmans of Pall Mall and subsequently known as the Rothmans Building. During this period the building fell into some disrepair but the current owners 'Big Save Furniture' have restored it to original condition and allow public access to the front rooms during business hours.

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